Leverage Your Social Media Library To Create On-Site Galleries
[Originally published on the Dash Social blog].
The way we shop has changed for good. Customers discover products on social, compare across channels, and buy when the moment feels right. That’s why leading brands mine their best social content and showcase it across the e-commerce journey, from PDPs to retargeting, to spark confidence and clicks.
Dash Social’s answer to dynamic content usage on the online customer journey is Shoppable Galleries. With this solution brands can not only host galleries on home and product pages, but also easily integrate galleries into emails, and/or place them anywhere online using an URL all while tracking the results.
Let’s take a look at how top brands are leveraging these tools to engage and convert their audience throughout the customer journey.
On-Site
Leverage your best social content on your website to increase your e-commerce conversion rate. Shoppable Galleries allow brands to easily create a photo gallery which can live on any page of your brands website, or in an email template. The best part? They’re completely customizable.
Curate your carousel or gallery by incorporating owned and user-generated content to optimize the shopping experience for your customers. You can create an inspirational gallery for your homepage, category pages, and product pages, so wherever your potential buyers are browsing, the social proof is there. You’re giving shoppers the chance to see the product in action at the point of sale, while at the same time showcasing how the product can fit into their day-to-day lives.
Show your customers some love by featuring their photos and videos on your site. UGC is today’s “pick it up in-store” moment. Helping shoppers imagine how they’d style it, fit it into their routine, or see it in their space. One study found 85% rely on UGC before purchasing, and many more say it influences what they buy.
Develop additional monetization opportunities and expand revenue by making these galleries shoppable. The customization and multi-link functionality allows you to have total creative control. On-site galleries allow you to grow engagement on your website, while giving your brand’s social content a longer lifespan.
You’re not limited to just sharing UGC and your top performing social content on-site. Easily integrate Shoppable Galleries into your next email template to reach your most loyal customers.
Taking this approach can enhance any digital newsletter, announcement, or confirmation email with meaningful photos and videos that you know will resonate with your audience.
URL
Drive more social revenue on TikTok and Instagram with Shoppable Galleries’ customizable URLs. Move people from the For You page, Reels, or Explore straight to your products in seconds. Turn your link in bio into a curated shoppable portal that grows and converts your audience in one seamless cross-channel experience.
“We use Shoppable Galleries on a daily basis and find that it is the best way to direct our consumers to our website when speaking to a particular product on TikTok. The feature itself is user friendly and provides useful data on how many clicks each video received, so we can gauge what types of videos performed the best in terms of click-through rates!”
— Supergoop! Social Media Team
“TikTok Shoppable Galleries are essential for our presence on the platform-having an easily accessible place to drive users, allowing them to shop and experience the brand in more depth is ideal for a platform that’s not yet as commerce-forward as others. It’s a great, easy-to-implement tool that we’ll continue to maintain as TikTok grows.”
— Madeline Davis, Senior Social Media Manager at Youth to the People
Another tip to reach new audiences is to allow your influencers to host your brand’s Shoppable Galleries themselves. Place your galleries anywhere online with the customizable URL. Directly track the success of your influencer's link-in-bio using clicks and views; you can easily see who is driving the most traffic to your site.
At Dash Social, we believe in giving brands the tools to take their visual marketing performance to new heights. Creating social proof marketing through on-site galleries is one of the ways that we make it quick and easy for marketing and e-commerce teams to get the most out of their social media content.
Whether your goal is to repurpose your brand’s social content online or to aggregate your top UGC through a custom URL, our galleries tool can help you level up your e-commerce strategy and improve the performance of your digital touch points with consumers.
Want to try Shoppable Galleries out for your brand? Click here to a 14-day Dash Social demo.
Updated On September 3, 2025
